Public Relations

Creating Visibility – Reaching the Right Target Groups

You're researching, developing, or building a business. To succeed, your innovations need to be seen and understood. Public relations is about more than good intentions. It requires clear strategy, creative ideas, and a smart plan. I help you bring your topics into the public eye.

For start-ups, companies, and research institutions

Every organization, whether a tech startup, mid-sized company, academic network, or research institute, faces unique communication challenges. Together, we’ll find the best way to share your message clearly, effectively, and across the right mix of media.

I WORK WITH

  • Start-ups & spin-offs taking their first steps in communication
  • SMEs & companies with complex technologies, e.g., entering new markets
  • Universities, research institutes & programs (e.g., research clusters, centers of excellence)
  • Industry networks and associations

From concept to implementation – All from one source

Looking to not only plan but also implement your communication?
I can support you throughout all project phases.

Concept & Strategy

  • Defining communication goals and key messages
  • Target group analysis and topic planning
  • Choosing the right channels (print, online, social media, events)

Planning & Project Management

  • Creating communication plans and editorial calendars
  • Coordinating internal and external contributors (e.g., design, photography, IT)
  • Timeline and task coordination

Content & implementation

  • Writing press releases, specialist articles, website texts, blog posts, factsheets, brochures, whitepapers
  • Preparing complex content for various media formats
  • Supporting media outreach and engagement with partners and the public

Effective public relations works internally and externally

  • Builds trust with partners, funders, and customers
  • Strengthens your positioning as an innovation driver and tech leader
  • Increases visibility in professional circles and the public
  • Clarifies communication – even internally
  • Reduces workload on your team through professional support

Let’s talk about your communication goals

I offer strategic advice for individual projects or long-term support as an external communications partner. Let’s schedule a free consultation and explore the right solution for your needs.